Claire’s Previews AW 2017 Collection at Vandal NYC

Story by Explore, photos by Deja Cromartie

We were recently invited to a lovely press preview for Claire’s AW 2017 collection last week at Vandal NYC. What made the party was the amazing NYC local Claire’s piercers, henna from MehndiKälogie and celebrity nail technician Maria Salandra.
Claire’sis seen as one of the world’s leading specialty retailers of fashionable jewelry and accessories for young women, teens, tweens and kids. Our goal is to be the emporium of choice for all girls (in age or attitude) across the world. We deliver this by offering a range of innovative, fun and affordable products and services that cater to all of her activities, as she grows up, whenever and wherever; becoming a “Girl’s Best Friend” and her favorite shopping destination! Our broad and dynamic selection of merchandise is unique, and over 90% of our products are proprietary. Claire’s offers a differentiated and fun store experience with a “treasure hunt” setting that encourages our customer to visit often to explore and find merchandise that appeals to her. We believe that, by maintaining a highly relevant and ever changing merchandise assortment, offering a compelling value proposition, delivered in a fun and accessible way, Claire’s has universal appeal to teens, pre-teens and kids. According to our estimates, Claire’s has over 95% brand awareness within this group in our largest markets. As of January 31, 2017, Claire’s had a presence in 49 countries through the 2,414 company operated Claire’s stores in North America and Europe, 933 concession store-in-stores and 584 franchised stores in numerous other geographies, namely the Middle East, Central and Southeast Asia, Central and South America, and South Africa.