First Tonino Lamborghini Store in the United States Opens in Las Vegas, Nevada

Story by Cassie Hepler, photos by James Tantillo (unless otherwise noted)

To understand this Italian luxury brand’s family tree, you have the start from the beginning. The brains behind the brand, Ferruccio Lamborghini, founded the company in 1963 with plans for a refined grand touring car to compete with other high end brands such as Ferrari. His astrological sign is the strong-willed and stubborn Taurus thus why the golden bull became an iconic logo. In 1993, Ferruccio died of a heart attack at age 76. The famous car company Lamborghini founded by Ferruccio Lamborghini was later sold to the Audi VW group.
Carrying on tradition, his son, Tonino, now runs his own Lamborghini luxury brand while his daughter, Patrizia, runs the family winery. Founded in Italy in 1981 by Mr. Tonino Lamborghini, the company’s headquarters are located in Palazzo del Vignola, a Renaissance villa just outside Bologna’s city walls. Today, at the company’s helm Mr. Lamborghini works side by side with his eldest son, Ferruccio. Vice President and CEO of the company, Ferruccio has inherited from his famous grandfather not only his name, but also his passion for speed as a motorcycling champion in the 2012 Italian Speed Championship. And now the first Tonino Lamborghini flagship store in the United States is open at Caesars Palace Las Vegas, Nevada in the Appian Way Shops.
Ferruccio Lamborghini said they chose Caesars Palace “because it takes us back to the grandeur of Rome and to our original Italian roots.” We can all agree the brand’s heritage is the epitome of fine Italian style and design.

In partnership with Desire Fragrances, Inc., the official global fragrance licensee of Tonino Lamborghini, the legendary brand celebrated its Sin City celebration with a ribbon cutting. Submitted photo

Doors opened and guests were encouraged into the store which features branded products including luxury accessories and fragrances.

Telltale red and black merchandise galore at Tonino Lamborghini’s new store in Las Vegas, Nevada.

The Taurus golden bull logo lives on through Tonino Lamborghini.

His and her fragrances from Tonino Lamborghini’s line Desire Fragrances, Inc. The GINEVRA line features two scents: the ‘GINEVRA White Angel,’ which offers a delicate, romantic gourmand floral scent that appeals to the duality of a woman’s softer, feminine side; while the ‘GINEVRA Black Panther,’ boasts a fierce, bold, seductively floral scent that is representative of female strength and confidence.

Who wouldn’t love a designer bag from Tonino Lamborghini?

Watches with style and the telltale flair of Tonino Lamborghini.

We’re pretty sure these gentleman bought a Tonino Lamborghini designer watch by the way they are gazing lovingly at them.

A close up of these beauties by Tonino Lamborghini.

Of course there has to be many fragrance flavors at Tonino Lamborghini in sporty bottles.

You have to smell them to understand at Tonino Lamborghini. Submitted photo

Tonino Lamborghini mingling with VIP guests at his new store in a dapper suit.

Let’s not forget the Tonino Lamborghini designer sunglasses! That gold rimmed pair in the front is fabulous.

Lovely ladies shopping up a storm at Tonino Lamborghini. Submitted photo

A signed Tonino Lamborghini hat is always in style and perhaps best kept as a memorable treasure. Submitted photo

Let’s step outside to see the sunset vibes with Tonino Lamborghini in Las Vegas, Nevada. Submitted photo

The party is popping and the sunset is gorgeous with Tonino Lamborghini.

No party is complete without a cake cutting! This good looking gang delves in with Tonino Lamborghini.

Congratulations on your first store in the USA, Tonino Lamborghini. We hope to see you in Italy!

Tonino Lamborghini will host events throughout the year with new fragrance collection launches, Las Vegas-exclusive merchandise and one-of-a-kind experiences, as well as sponsored promotions and product samplings at The Colosseum at Caesars Palace. To learn more about the brand in the U.S., visit lamborghinifragranza.com, or follow Tonino Lamborghini Beauty on Instagram.

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