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NINObrand: Philly’s Only True DIY Couture Fashion Design House
Story by Tori Radday In 2011, Bela Shehu gave Philadelphia its first ever true design house: NINObrand. Five years later and NINObrand is still the only fashion brand that exists like it in Philadelphia. Shehu explains “the brand is a true design house in the city. We do everything A-Z in house. From marketing, promoting, photography, sales, development to production.” NINObrand is a refreshing change from the fast fashion retailers that are becoming increasingly more overwhelming. Shehu, founder and designer for NINObrand, has spent much of her life making clothing for herself and explains that the development of her brand came naturally. She launched her first collection when she was…